Last year we saw WestJet have a Christmas Miracle video. This year, Air Canada came out with one of their own to compete.
As much as we sometimes may detest the airlines, I am very glad to see a little friendly competition making such a positive impact. This type of marketing is definitely better than any commercial that they put on television.
I would definitely be more than happy for airlines in Canada to reduce their commercial marketing budget and do more marketing like this instead.
Great job Air Canada! Two thumbs!!