Before we talk about Aeroplan, I would like to first congratulate Southwest Airlines Rapid Rewards! Rapid Rewards is actually my favourite rewards program and this ranking just helps me solidify my feelings. Unfortunately, I do not talk a lot about it because they do not fly into Canada. I can only fly with them within the United States.
As you can see, Air Canada’s Aeroplan is ranked in 3rd place, though technically 4th place, because there are two airlines tied for 1st place. Furthermore, Aeroplan actually made improvements from 2014 to 2015. Though usually I use my Aeroplan points on Star Alliance Members anyway, so I am generally not too caught up on Air Canada flights anyway.
It is my understanding that much of their growth comes from their Market Fare Rewards Seats, which costs 3 times more than a Classic Rewards Seat unless you are a Distinction member where you can get a slight discount. My main complaint is that they have a fair number of Market Fare Reward Seats, but not enough Classic Fare Reward Seats. I would love to see some improvement on that part of the rewards program.