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Shoppers Optimum Program Discontinuing?

One of my readers helped me point out that potential termination of the Shoppers Optimum program. Is the program going to terminate? I really hope not. Below is the official wording under the Terms and Conditions of the program:

  • 42. The Shoppers Optimum Program will terminate at 11:59 p.m. on December 31, 2016 (the “Termination Date”).
  • 43. Shoppers Optimum Members will have until March 31, 2017 to redeem Shoppers Optimum Program rewards using Shoppers Optimum Points accumulated up to the Termination Date. Shoppers Optimum Points will expire at 11:59 p.m. on March 31, 2017 and will not be honoured after such expiration date.

Past Trends

In the past, Shoppers Optimum usually continually extends their program, but I have a bad feeling this time. I really hope that Loblaws and Shoppers Drug Mart don’t stay silent for too long and that they would have some sort of announcement soon. I guess staying silent is like a “no news is good news”, so there is still a chance that the program can still be extended, but they are cutting it awfully close.

Reasons for Shutting Down the Program

I think the biggest reason is because Loblaws bought them out and probably looking to merge them with the PC Plus program instead. But since there is still no announcement of potentially using the PC Plus program instead. Worse case scenario they completely shut down the program and there are no reward programs with Shoppers Drug Mart.

That would be a very risky move, as they would probably lose some customers.

Going Forward

Enjoy the program while it is still around. There is no doubt that there is some value to be had with Shoppers Optimum. So for now, I strongly recommend the earn and burn approach. Furthermore, watch for bonus points opportunities to load up your account quicker, as well as watch for bonus offers when redeeming your points.

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Pointshogger aims to provide analysis and updates on earning loyalty reward points and maximizing the value of your points. We hope to inspire our readers to experience the joy of travel and make the most out of what they've already got!

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