Ban on Expiry of Loyalty Miles and Points Has Passed in Ontario
It took some time to digest this information, as I can’t actually believe that the government has decided to step in to regulate loyalty programs. Not only that, this bill passed unanimously. Did they open pandora’s box? Are loyalty programs really going to sit there and let the government push them around like this?
Grant this is not the first time that the Ontario government stepped in to regulate the industry. In 2007, they also banned expiration dates on gift cards.