The controversial $25 Loblaw gift card has finally arrived in the mail for me. The expiry can found at the back of the card. It is September 2028 for mine. Note that the card needs to be activated.
I say controversial because even though it seems like they are honouring the $25 gift card, some feels that this is a “gimmick” that shifts attention away from the real scandal. Others may argue that all companies fix prices at some point in time, but not all companies are willing to offer compensation.
Personally, this is how I see it. Loblaw timed the gift card in alignment with the launch of their new PC Optimum program (merger between PC Plus and Shoppers Optimum). They will need all the good publicity possible for a smooth launch. Bottom line is that they did not have to price-fix, but they also did not have to give out the $25 gift card.
To be fair, I received the card without much hassle. If anyone is unhappy with Loblaw, there is always the option of shopping at other grocery stores instead!