Marriott International Inc. has signed a deal to buy the Delta Hotels brand. This is a major move for the hotel seen in Canada. Delta Hotels adds another 38 hotels Marriott’s existing 4,100 hotels around the world.
If terms of Delta Hotel’s loyalty program, Delta Privilege, Marriott plans to integrate it with its systems. The deal will be completed later this year.
With so many major hotel chains out there, it is difficult to see Delta Hotels and Resorts thrive, considering that it only operates in Canada. I am actually happy to see that Marriott bought them out.
This will make the Chase Marriott Rewards Premier Visa Card much more valuable. With travelling becoming so much more worldwide, it is very difficult for a hotel chain to compete only in one country. They really do need to diversify and become more international to remain competitive.
I will definitely be watching how this merger plays out with a keen interest.