Most of you have probably already heard about or even saw this WestJet Christmas Miracle. I heard about it but didn’t get a chance to see the video until now. What a great initiative by WestJet.
I know there may be those that think that this is just essentially an ad campaign. The amount they spent on the gifts is essentially the amount they could have spent on a television ad instead. So this is just another way of advertising.
But that’s just it, this IS another way of advertising and instead of giving the money to some TV station, they decided to give it back to its customers. It’s a win/win anyway. WestJet has really stepped up this time and I need to give props to the airline.