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Air Canada Request for Proposal for Credit Card Partner

Air Canada has sent out a request for proposal to offer a co-branded credit card (new reports from CBC and Financial Post). Since announcing that they will be discontinuing their partnership with Aeroplan, steps will be taken by both companies to move on from each other.

Most of the news has surrounded around Aeroplan, regarding who they will team up with next, what to do with Aeroplan miles, etc. Air Canada has remained relatively quiet until now. We know that they plan on launching their own loyalty program and they will need to team up with at least one credit card company to offer a co-branded credit card to make their program more valuable.

Currently, American Express, CIBC and TD Canada Trust all offer co-branded Aeroplan credit cards. So unless they discontinue their partnership with Aeroplan, they may not be likely candidates. But anything can happen.

My hope is that there will be at least 2 or more companies teaming up with Air Canada. We definitely do not want to see a monopoly when it comes to the miles and points game.

Personally, I hope to see one of the smaller banks team up (other than the big 6: American Express, BMO, CIBC, RBC, Scotiabank, TD) with Air Canada to generate even more competition in the industry. Unfortunately, the smaller banks may not currently have the necessary resources to enter into such a big partnership.

Either way, this is an exciting time and I look forward to seeing what Air Canada has to offer!

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Pointshogger aims to provide analysis and updates on earning loyalty reward points and maximizing the value of your points. We hope to inspire our readers to experience the joy of travel and make the most out of what they've already got!

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