I was recently asked on TV what my favourite loyalty program was. I realize that I did not give a direct answer. In my About Us section, I do list a few current favourite programs, such as Aeroplan, American Express Membership Rewards, Best Western Rewards, RBC Rewards and Starwood Preferred Guest.
As I explained on the show, my preference shifts as loyalty programs change and evolve. I am always loyal to a competitive program rather than sticking to a program during its ups and downs. Unlike a sports team, where I will cheer for my favourite teams regardless of how well they do, I do not have the same approach with loyalty programs.
The reason is because I am not trying to get value out of a sports team. If you want to win the miles and points game, you gotta keep shifting your business to where it is most valuable.
List of Favourite Programs
Even if I had to answer the question again, I don’t think that I can pinpoint one single program that is a favourite of mine. Instead, I will provide a quick explanation on why the following programs are some of my favourites:
The main reason this is my favourite frequent flyer program is because it is the easier one to accumulate miles with. Despite all its shortcomings, the variety of ways to earn miles is what makes it so attractive to me. The point is, if another program became just as widely accessible, my loyalty can shift right away.
American Express Membership Rewards + RBC Rewards
What I really love most about these two programs is their ability to transfer to several other loyalty programs. What’s great about transferable points is that you can keep your points pooled into the central account and transfer them as you need them. This way, it keeps your points flexible to help you top up specific accounts as you need them for a specific reward redemption. Also be on the look out for conversion bonuses.
Best Western Rewards
This is probably not a top choice for too many people, but I really like them. Very affordable hotels if you need to pay for a stay. The only chain that has a points program that never expire, without worrying about having elite status or activity. MBNA has a decent co-branded credit card. The reward redemption schedule for a free stay is average, so good enough.
Granted you will probably not see to many luxurious Best Western stays, but affordability is very high on my list!
Starwood Preferred Guest
I think most people can agree that SPG is at least within the top 3 favourite hotel chains on most people’s list. The ability to transfer points. Very nice selection of hotels. American Express has a co-branded credit card. A better question to ask is, what’s not to like about SPG?
Looking for topics to write about
You may have noticed by now that I am not posting as often as before. Main reason is because I am actually looking for more topics to write about. I rather not write just for the sake of having a post. So if you have any ideas on what you would like to read about, now’s a good a time as any to submit your suggestions to us in the comment section below.
Also in the comment section below, feel free to share your favourite