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Air Canada Completes Acquisition of Aeroplan

It’s official. Aimia Canada Inc.  (owner of Aeroplan) is now sold to Air Canada for approximately $497 million (Press releases: Air Canada, Aimia).

Deep down inside, I had still hoped that the deal would fall through, because I was excited for all the initiatives that Aeroplan was planning in my interview with their CEO, for life after Air Canada. I really wanted to see Aeroplan compete with Air Canada, as competition is usually a positive for consumers.

Instead, I will try my best to look at the positives of this new deal, which takes effect in 2020. From now until then, it will be business as usual.

Going forward, I hope that we will see an enhanced Air Canada / Aeroplan program. Perhaps starting with eliminating taxes and fuel surcharges on Air Canada award tickets?

More importantly, what would you like to see happen beyond 2020 with a fully integrated Aeroplan/Air Canada loyalty program? Please share in the comment section below!

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Pointshogger aims to provide analysis and updates on earning loyalty reward points and maximizing the value of your points. We hope to inspire our readers to experience the joy of travel and make the most out of what they've already got!

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