This Air Miles expiry policy coming into effect on December 31, 2016 is really damaging their reputation. Basically, effective December 31, 2016, Air Miles reward miles that are more than 5 years old will begin to expire on a quarterly basis (March 31, June 30, September 30 and December 31). The program started back in 1992, and if people haven’t redeemed since then, they are probably panicking to redeem them now.
As a result of this upcoming expiry policy change, there are news articles such as:
- Customers say Air Miles explanation for hiding rewards ‘doesn’t add up’
- ‘You’re pretty much hosed’: Air Miles rewards lacking for expiring points, customers complain
- Mounting frustration as Air Miles expiry deadline looms
- Why so many people are angry at Air Miles right now
Granted, there are equally just as many reviews by people giving tips on how to redeem your Air Miles:
- Air Miles expiring? Here’s what you should do now
- Air Miles expiry deadline: How to get the best value before it’s too late
- 5 Best Ways to Redeem Your Expiring Air Miles
- Rewards Canada’s guide to the upcoming AIR MILES Reward Miles expiration
Personally, I’ve been taking the earn and burn approach with Air Miles. Another change I made is in my redemption strategy. I no longer aim for big ticket rewards anymore. I have been targeting smaller reward items. It became way less frustrating for me once I made the switch.
If you are sitting on a bunch of miles, then I would go for hotels or flights. You can book a reward for a trip that falls after December 31, 2016. So long as you book your trip before that date.
That being said, I am more curious what everyone else’s thoughts are about Air Miles? Are these news reports accurately Air Mile members? Are people really going to give up their accounts because of all the frustration?